Springbot Launches Enhanced Ecommerce Marketing Platform

Version 2.0 provides enhanced features and simplifies dashboard navigation.

Atlanta, GA (PRWEB) June 03, 2014

Springbot released Springbot 2.0, which includes an enhanced dashboard with automated marketing recommendations and comprehensive insights to help eCommerce merchants grow their revenue.
With Springbot’s eCommerce marketing automation and analytics platform, merchants can grow their revenue by taking smarter, data-driven marketing actions – seamlessly driving site traffic, conversions, and overall revenue in one easy to use dashboard. The enhanced layout allows online merchants to quickly navigate through the Springbot eCommerce marketing dashboard to better manage and automate their marketing activities.

In addition to the marketing alerts and recommendations users have grown to expect, the improved dashboard now includes sections to simplify navigation and help marketers know what marketing actions to “DO,” which results to “VIEW,” and where to “MANAGE” account settings.

• DO marketing: Users have an expanded list of actions and can create a customer segment, email newsletter, social media post (i.e. Facebook, Twitter, or Pinterest), triggered email, trackable link and other online marketing actions.
• VIEW results: Displays traffic, conversions, sales, customer lifetime value metrics and customer demographic data at a glance. Users also can dive deeper into performance metrics by looking at a store’s marketing action history, custom segments, product conversion report, tags and more.
• MANAGE store: A control panel where online merchants can integrate marketing tools and manage account settings all in one location.

“We understand the eCommerce industry is adapting to market changes and data must be accurate, accessible, and easy to understand. Without access to customer, demographic and purchase data, online merchants will be left behind by their competitors,” said Joe Reger, Springbot co-founder and CTO. “With this in mind, we met with customers and prospects to better understand how they’re using the platform and incorporated their feedback into Springbot 2.0.”

For more information, get “Behind the Scenes” on the Springbot 2.0 launch at //www.springbot.com/2014/05/springbot-2-0-will-love-see/.

About Springbot

Springbot delivers an eCommerce marketing platform to small and medium businesses (SMBs). Founded in 2012, Springbot is a Gold Industry Partner of Magento, an eBay company, and has combined the power of marketing automation and marketing analytics to deliver its Marketing RoboticsTM service. Our SaaS offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce SMBs need to drive more traffic, conversions and overall revenue. Springbot helps eCommerce SMBs grow their revenue by taking smarter, data-driven marketing actions.

To learn more information about Springbot, please visit //www.springbot.com/.