Springbot, a data-driven marketing platform for eCommerce merchants, has launched Springbot Exchange, the first data cooperative for eCommerce SMBs.
Springbot Exchange provides retailers access to data and resources typically only available to large retailers.
Audience Expander, the first available feature of Springbot Exchange, helps marketers access new audiences and expand the reach of their existing marketing efforts.
Audience Expander algorithmically matches a retailer’s anonymized customer data to identify look-alike prospects in Springbot Exchange. Automated email marketing campaigns are then sent to the consumers most likely to engage with the retailer’s brand.
Privacy and security are enabled by managing the retailer’s access to the look-alike audience information. Retailers are only provided the prospect’s details when the consumer engages with the campaign. In addition, any Springbot Exchange participating retailer’s information is anonymized.
With Springbot Exchange, retailers now have access to data from participating Springbot retailers, as well as a significant data pool provided through Springbot’s partner connections.
The power of the data cooperative is the identity, location and transactional data across a broad set of retail verticals.
Springbot co-founder and CEO Brooks Robinson said: “Larger retailers have been sharing anonymized data and insights for decades, but this valuable information has not been easily accessible to small and mid-sized retailers because of cost and complexity.
“Springbot Exchange helps SMB retailers unlock that valuable data and levels the playing field for all eCommerce businesses.”