Bot Blog

Springbot and AdRoll Webinar - Using Holiday Marketing Data

Written by Mark Konigsmark | Sep 23, 2016 10:42:35 AM

What channels are going to be important for your store this holiday season? When should you start running your campaigns? How should you communicate to shoppers before and after December? These questions are crucial to your holiday marketing strategy, and we’ll be answering them and more in our upcoming webinar that we’re co-hosting with AdRoll.

The webinar, Have Your Best Holiday Season Ever: How Data from Other SMBs Can Help, will focus on how to make sense of last year’s data to drive successful campaigns this year. The data & insights are designed to help small and medium store owners like yourself find a starting point with their holiday marketing. During the webinar, we’ll show you which key metrics to pull from your own store to give you a more personalized view of what’s working and what could use some improvement. You’ll also learn how to optimize your holiday retargeting campaigns with expertise from AdRoll’s Senior Partner Manager Elliott Walker as well as Springbot’s Chief Marketing Officer Erika Jolly Brookes and Customer Relationship Manager Amber Haack.

What you’ll learn in the webinar:

  • How different holiday marketing strategies impacted SMB retailers last year.
  • Tips and tricks on how to take advantage of your personal historical data this season
  • Campaign strategies to maximize the holiday rush
  • Live Q & A with our experts

Join us October 6th at 2pm ET / 11am PT for a data-rich webinar with our friends at AdRoll! Save your seat for the webinar by registering here.