Bot Blog

Tactical marketing plan increases ROI for Springbot customer

Written by Mark Konigsmark | Oct 1, 2013 9:00:30 AM

First Aid & Safety, a Springbot customer that offers brand name first aid supplies and safety products at the lowest price available, needed to launch a tactical marketing program to stay competitive and improve sales.  The first step in the company’s effort was to understand where to focus their marketing dollars and time.
Enter the springbots!  Learn how they helped First Aid & Safety develop and implement a three-part action plan that resulted in a ROI of 112% after launching segmented email marketing campaigns and increase their online sales by 3x in a 6 month time period.
To learn more, read “First Aid & Safety’s Segmented Email Marketing Campaign has a Return on Investment of 112%.”