Among the numerous search engine optimization (SEO tools in your arsenal, blogging is one of the easiest and most powerful ways to boost your eCommerce site. Blogging has become such a commonly used and productive online practice that an entire industry is now built around it.
If you’re still on the fence about this powerful marketing tool, consider these recent stats:
Whether you write the content yourself or you’ve hired a ghostwriter, blogging is essential to your site’s online visibility and your company’s growth. Here are key reasons why blogging is vital to your eCommerce business.
Actually, what boosts your Google ranking is regularly feeding your site with SEO-rich content. Once the main pages are written and you’ve completed your FAQ page, it makes sense to engage your audience by regularly providing useful industry insights through a curated blog.
Like everything written for the web, make sure that your blog is optimized for search engines. It needs to contain the following elements to meet Google’s standards:
Plus, the content, traffic and leads that are being generated from the blog can result in a windfall of usable user data. Leverage those metrics into your eCommerce marketing strategy to see some incredible results.
Bloggers provide insightful information and create a-ha moments for their readers, customers, partners, peers and anyone else associated with their industry. So, if you’re going to blog, make sure you have something to write about that is valuable, fresh and worded in a unique way. While content is the most important feature of your blog, you have an opportunity to refine your authoritative style and voice in your posts.
As an expert in your industry, you’ll never have to worry about coming up with new ideas for your blog. There is always news to share, teachable moments to illuminate and opportunities to highlight the products you sell or the services you provide.
For instance, Etsy, an online store that features handmade and vintage goods, maintains a blog that features their diverse products catalog and also effectively communicates their brand identity. The Etsy blog is filled with artist profiles and new product lines mixed in with articles about design and the DIY community.
Your business connections give you credibility and direct access to industry insights. So why not use them? Inviting guest bloggers is a great way to get unique perspectives on the current issues being discussed in your business, as well as an opportunity to gain from someone else’s area of expertise.
If you are going to invite a guest blogger to contribute to your webpage, try to find someone who is a mover and shaker in your industry. In the eCommerce world, influencers are people who have created significant shifts in the industry or launched a trend. An influencer may also be someone who reached an unprecedented level of success, thus raising the bar for everyone.
These days, people are inundated with advertising, especially with the recent developments in technology. It should come as no surprise that 92 percent of consumers place their trust in recommendations from friends, family and word-of-mouth over traditional marketing.
Try to establish a relationship with an influencer to move the needle for your marketing efforts. They could have a big impact on the success of your blog by mentioning or endorsing your brand through social media.
Here are a few compelling reasons why maintaining an active blog is beneficial for eCommerce businesses:
Your ability to attract and engage customers is one of your most valuable eCommerce business assets. A well-curated blog will bring your audience along for the ride as you provide a steady stream of engaging content.
No matter what type of eCommerce business you operate, blogging should be a core element of your marketing strategy. If you maintain a blog that is inspiring, thoughtful, insightful and engaging, it can go a long way in boosting your online presence and growing your business.