Objectives

1. Develop Compelling Brochures: Design visually appealing and informative brochures that highlight ACU’s academic programs, campus life, and spiritual mission.
2. Increase Student Interest: Use the brochures as a key tool in recruitment events and mailings to increase interest among prospective students.
3. Enhance Brand Consistency: Ensure that all recruitment materials align with ACU’s brand identity to reinforce its reputation as a premier Christian university.

Strategy

1. Brochure Design:
   • Conducted a comprehensive review of ACU’s existing branding guidelines to ensure consistency.
   • Developed a series of brochures focusing on different aspects of university life, including academic programs, student organizations, and spiritual development.
2. Content Development:
   • Collaborated with ACU’s admissions team to craft compelling narratives about student experiences and academic achievements.
   • Highlighted unique aspects of ACU, such as its commitment to faith integration and community service.
3. Visual Identity:
   • Utilized high-quality images showcasing campus facilities, student activities, and faculty-student interactions.
   • Applied ACU’s brand colors and typography consistently across all materials to reinforce recognition.

Implementation

• Timeline: The project was completed within three months, allowing for timely distribution at recruitment events and through mailings.
• Team: A dedicated team of designers and content specialists worked closely with ACU’s admissions department to ensure alignment with recruitment goals.

Outcomes

1. Enhanced Recruitment Materials: The new brochures were well-received by prospective students and their families, providing a clear and compelling view of ACU’s offerings.
2. Increased Interest: Feedback from recruitment events indicated a significant increase in interest among potential students, with many citing the brochures as a key factor in their decision-making process.
3. Brand Consistency: The consistent branding across all recruitment materials reinforced ACU’s identity as a premier Christian institution, enhancing its reputation among both secular and faith-based audiences.

Conclusion

Abilene Christian University successfully enhanced its student recruitment efforts through the creation of high-profile recruitment brochures. This case study demonstrates how effective design and branding can elevate an institution’s appeal to prospective students, ultimately contributing to increased enrollment and a stronger reputation in higher education.