IBM Cloud – Transitioning from SoftLayer to a Unified Cloud Platform

Industry

Technology

Introduction

Comprehensive cloud computing platform integrating various services.

Results

IBM Cloud's commitment to transitioning from SoftLayer to a unified platform has successfully positioned it for growth in the competitive technology landscape, attracting new customers seeking robust cloud solutions.

Key Products and Services

Springbot Studio, Digital Marketing, Web Design + Development, Print Advertising + Collateral

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Background

IBM Cloud is a comprehensive cloud computing platform that integrates infrastructure, platform, and software services. Originally built on the foundation of SoftLayer Technologies, which IBM acquired in 2013, IBM Cloud has evolved to offer a wide range of cloud solutions tailored to meet the needs of businesses across various industries. The transition from SoftLayer to a unified IBM Cloud platform marked a significant milestone in IBM’s strategy to enhance its cloud offerings and compete more effectively in the market.

Challenge

The primary challenge faced by IBM during this transition was merging the existing SoftLayer infrastructure with its Bluemix platform while ensuring that clients experienced minimal disruption. The integration required careful planning and execution to unify services, branding, and user experiences under the IBM Cloud umbrella. Additionally, there was a need to communicate these changes effectively to existing customers and attract new users.

Solution

To address these challenges, IBM implemented a strategic approach that included:

Big Data Academy Development: Establishing a Big Data Academy aimed at educating clients about utilizing IBM Cloud’s capabilities for big data analytics. This initiative included creating training materials and resources to facilitate client onboarding.
Marketing Collateral Creation: Developing comprehensive marketing materials that highlighted the benefits of transitioning to the new unified platform. This included brochures, case studies, and digital content designed to inform clients about the enhanced features and services available through IBM Cloud.
Landing Page Optimization: Designing targeted landing pages that showcased specific offerings within the IBM Cloud ecosystem. These pages were optimized for search engines and user engagement, providing clear pathways for potential customers to explore services.

Key Outcomes

The implementation of these strategies resulted in several positive outcomes for IBM Cloud:

Successfully transitioned all SoftLayer services under the IBM Cloud brand, allowing for better integration of services and a streamlined user experience.
Increased customer satisfaction as clients adapted to the new platform with improved support and resources available through the Big Data Academy.
Enhanced market visibility and recognition of IBM Cloud as a competitive player in the cloud computing space, attracting new customers seeking robust cloud solutions.

Conclusion

IBM Cloud’s commitment to transitioning from SoftLayer to a unified platform has successfully positioned it for growth in the competitive technology landscape. By focusing on client education, effective marketing strategies, and optimizing user experiences through targeted landing pages, IBM has improved its ability to connect with businesses and drive substantial success in cloud computing.