Background

Over the course of a decade, Bond Gilmer has established Rebel Off Road as a respected authority in the off-roading community, building their reputation through expert consultation, quality builds, and reliable delivery of premium products and services from their Laguna Hills, California headquarters. While their brick-and-mortar location has served as the foundation of their business, allowing them to develop strong relationships within the local off-roading enthusiast community, Gilmer recognized that expanding their digital footprint would be essential for reaching the broader national market of off-road vehicle owners and enthusiasts who shared their passion but couldn’t access their physical store.

Challenge

Despite having established a strong physical presence and loyal customer base, Rebel Off Road faced significant limitations in their ability to grow their online revenue due to the constraints of their existing email service provider, Constant Contact. Owner Bond Gilmer recognized the untapped potential of their website as a revenue generator but found their current marketing tools insufficient for implementing the sophisticated, multi-channel strategies needed to drive meaningful ecommerce growth, particularly as they sought to create more personalized and automated customer communications that would replicate the high-touch experience of their physical store in the digital environment.

Solution

Beginning their relationship with Springbot in June 2020, Rebel Off Road developed and implemented a comprehensive digital marketing strategy that leveraged multiple complementary channels to maximize customer acquisition and conversion. Working with their account manager, they deployed strategic popup forms to capture visitor information, implemented sophisticated email automation flows to nurture relationships at key moments in the customer journey, created targeted email campaigns for specific audience segments, and utilized both AdRoll retargeting to re-engage previous site visitors and prospecting ads to attract new qualified traffic, along with Google ads to capture high-intent searches, creating a cohesive marketing ecosystem that addressed every stage of the customer journey.

Key Outcomes

The implementation of this comprehensive marketing strategy delivered exceptional results, with year-to-date online sales increasing by an impressive 152% from 2019 to 2020, demonstrating substantial growth in their ecommerce channel. The impact was particularly dramatic during the critical Black Friday shopping period, with online sales skyrocketing by an astounding 1,333% compared to the previous year, showcasing the effectiveness of their optimized marketing approach during the most competitive retail period of the year.

Conclusion

Since beginning their partnership with Springbot in mid-2020, Rebel Off Road has experienced a fundamental transformation in their ecommerce performance, with online orders and sales consistently exceeding previous benchmarks and ultimately enabling them to break the significant milestone of $1 million in total sales. Marketing Director Evan Gage credits Springbot’s transparency and the support of their account manager as key factors in this success, noting how the platform has provided them with new tools to increase their numbers while streamlining their marketing operations, allowing the team to focus on their core strengths while still implementing sophisticated digital marketing strategies that drive measurable business growth.