Background

Talia di Napoli has revolutionized the concept of authentic Italian pizza delivery by creating a proprietary process that allows master Pizzaiolos in Naples to handcraft traditional pizzas using local, high-quality ingredients that are then flash-frozen to preserve their authentic taste and texture without requiring preservatives or additives. This innovative approach bridges the gap between the culinary traditions of Naples and the modern demand for convenience, allowing customers across the United States to experience genuine Neapolitan pizza made with time-honored techniques and recipes in their own homes, effectively bringing a slice of Italian culture and craftsmanship directly to their dinner tables.

Challenge

As Talia di Napoli prepared for their national rollout campaign in January, they recognized the need to significantly enhance their social media marketing strategy to drive qualified traffic to their website and build awareness for their unique product in a highly competitive food market. Like many eCommerce retailers, they faced the challenge of effectively reaching potential customers through increasingly crowded digital channels, particularly on Facebook and Instagram, where engaging content and sophisticated targeting are essential for standing out and capturing consumer attention in a space dominated by established food delivery options and local pizzerias.

Solution

Talia di Napoli collaborated with Springbot’s Campaign Services Team to design and implement a comprehensive marketing funnel strategy that would guide potential customers from initial discovery through to purchase. The approach began with prospecting campaigns designed to introduce the brand and its unique “sleeping pizza” concept to qualified audiences with relevant interests, then continued with strategic retargeting efforts that re-engaged those who had shown interest by visiting the website but hadn’t yet made a purchase. This multi-stage approach allowed for different messaging at each phase of the customer journey, educating consumers about the product’s distinctive features and benefits while progressively building trust and overcoming potential purchase objections.

Key Outcomes

The implementation of this strategic marketing approach delivered extraordinary results for Talia di Napoli, including an 823% increase in return on advertising spend that demonstrated exceptional efficiency in their digital marketing investment. Even more impressive was the staggering 3950% increase in orders, reflecting both the effectiveness of their targeting and messaging strategy and the strong market response to their unique product offering. The campaigns also achieved a 10% increase in click-through rates, indicating improved creative engagement and relevance that successfully captured consumer interest and prompted action in an increasingly competitive digital advertising landscape.

Conclusion

The partnership with Springbot has been transformative for Talia di Napoli’s business trajectory, providing both the technological capabilities and marketing expertise needed to successfully expand their national presence. Founder & CEO Edouard Freda notes that their business has grown significantly since launching their national rollout campaign, with the incremental revenue and resources generated by these successful marketing initiatives enabling the company to widen their shipping range and enter new markets. Beyond immediate sales results, Springbot has become an extension of Talia di Napoli’s in-house team, offering ongoing consultation to ensure campaigns remain profitable while evolving in complexity and sophistication as the business continues to scale.