Why Is B2B Sales So Damn Hard in 2025?

Why Is B2B Sales So Damn Hard in 2025?

Let me ask you something: When did selling become explaining your worth to someone who already made up their mind? In 2025, B2B sales isn’t just hard. It’s a grind. And not because buyers are stubborn or stingy. It’s because the rules changed, and most folks didn’t...