by Philip | Nov 30, 2021 | Blog, Bot Blog
Running an ecommerce business means getting creative when you can. And one way you can get creative is by looking at 2022 holidays. Why? When you look back at other marketing campaigns, one thing you may notice is brands are embracing observances and more quirky...
by Philip | Nov 18, 2021 | Blog, Bot Blog
As we head into the end of the year and start a new one, online stores tend to see lower website traffic and lower sales. Shoppers, fresh off a binge of retail spending, are focusing their energy elsewhere. As a result, ecommerce retailers also tend to ease off the...
by Philip | Nov 3, 2021 | Blog, Bot Blog
Black Friday and Cyber Monday are some of the best times for companies to advertise for their business. Shoppers are already out looking for the best deals; you just need to find a way to get them in your door rather than going to the competition. That’s where Google...
by Philip | Oct 28, 2021 | Blog, Bot Blog
When planning to advertise on social media, the most important platform to consider has been, and will be for the foreseeable future, Facebook. When it’s time to manage Facebook ads, implementing best practices while creating your campaign can make or break it. Check...
by Philip | Oct 14, 2021 | Black Friday, Blog, Bot Blog
If you’re an ecommerce retailer, you’re no doubt already planning to take advantage of Black Friday this year. Odds are at least a part of your marketing campaign involves email marketing to your customers and subscribers. And the way to win the email marketing war...
by Philip | Sep 20, 2021 | best practices, Blog, Bot Blog
Cyber Monday is right around the corner, and that means you need to ramp up your email marketing efforts to get as many people to visit your online store as possible! That also means you’ll need to master the art of the email subject line. Email subject lines on...
