The Brutal Truth About B2B Sales Engagement (And Why Most Teams Are Doing It Wrong)
By Marc Pickren, CEO of Springbot There’s a dead moose on the table. It's called "B2B sales engagement," and it stinks of good intentions, PowerPoint decks, and buzzword-ridden strategy PDFs no one reads. Let’s say it plainly: most sales teams are chasing ghosts....
Accelerate Revenue in 17 Days or Less
In the high-stakes arena of B2B sales, where patience is scarce and results are demanded yesterday, Springbot Labs emerges with a bold promise: qualified leads delivered directly to your inbox in just over two weeks. The Springbot Method What separates this outfit...
Social Media 101 – A Guide to Getting Started on Social Media for Online Retailers
One of the best ways to draw attention to your online business is by using social media marketing. Close to half of the world’s population is on at least one social media platform which can generate a lot of attention for your brand. Creating a marketing campaign...
11 Summer Marketing Promotions to Make Your Brand Sizzle
Summer is here. For some online retailers, it might be the best sales season of the year while sales slump in the summer months for other merchants. Regardless, we’ve got some fun tips and summer marketing promotions to help you grow your online presence, generate...
Using Springbot’s Onsite Abandonment Feature to Grow Email Subscribers and Revenue
Turning anonymous website visitors into customers with personalized email outreach and data marketing. As much as technology has evolved, one aspect of marketing has stayed persistent, and it’s email marketing. It remains a tried and true marketing channel for...
How to Navigate the Impact of iOS 14 Tracking Changes
Greatly affecting the marketing world and how businesses are able to advertise on Facebook and Instagram, the recent iOS 14 update has been producing limitations for advertisers in its quest to protect consumer privacy. Below, we’ll discuss some iOS 14 advertising...
The Benefits of Google Shopping Ads
If you have the budget to grow your online business or eCommerce store by reaching more people and generating more leads, Google Shopping Ads are worth considering. eCommerce businesses leverage Google Shopping Ads as a part of their marketing strategy to...
SMS Marketing: New Year, Time for a New Tactic
When you’re running a small business, you want to take advantage of every marketing tactic available. Most businesses are using great strategies like email marketing to reach a wide audience. However, there are other ways to reach a wide variety of customers in a...
10 Non-Holiday Holidays to Add to Your 2022 Marketing Calendar
Running an ecommerce business means getting creative when you can. And one way you can get creative is by looking at 2022 holidays. Why? When you look back at other marketing campaigns, one thing you may notice is brands are embracing observances and more quirky...
Using Paid Advertising to Boost Website Traffic at the End of the Year
As we head into the end of the year and start a new one, online stores tend to see lower website traffic and lower sales. Shoppers, fresh off a binge of retail spending, are focusing their energy elsewhere. As a result, ecommerce retailers also tend to ease off the...
Using Google Ads For Black Friday and Cyber Monday Success
Black Friday and Cyber Monday are some of the best times for companies to advertise for their business. Shoppers are already out looking for the best deals; you just need to find a way to get them in your door rather than going to the competition. That’s where...
Ecommerce 101: Best Practices for Managing Facebook Ads
When planning to advertise on social media, the most important platform to consider has been, and will be for the foreseeable future, Facebook. When it’s time to manage Facebook ads, implementing best practices while creating your campaign can make or break it....
Subject Line Best Practices for Your Black Friday Emails
If you’re an ecommerce retailer, you’re no doubt already planning to take advantage of Black Friday this year. Odds are at least a part of your marketing campaign involves email marketing to your customers and subscribers. And the way to win the email marketing war...
The Best Email Subject Lines for Cyber Monday
Cyber Monday is right around the corner, and that means you need to ramp up your email marketing efforts to get as many people to visit your online store as possible! That also means you’ll need to master the art of the email subject line. Email subject lines...
Email Marketing Calendar: Black Friday and Cyber Monday 2021
Cyber Weekend (starting Black Friday and ending Cyber Monday) is almost here. In those four days, billions of dollars of ecommerce revenue will be generated. Are you ready? A solid ecommerce marketing strategy involves email marketing, paid ads, and some...