Q: Marc, what types of recurring services or projects tend to show up across your client base?
Marc Pickren:
Across industries—from healthcare and real estate to manufacturing and technology—we consistently deliver work that falls into five core categories:
- Digital Foundation and Branding
- Content and Marketing Collateral
- Performance and Revenue Operations (RevOps)
- Custom Software and Digital Tools
- Ongoing Maintenance and Support
These pillars represent the backbone of how we help clients modernize their presence, accelerate growth, and sustain momentum.
Q: Let’s start with the first category. What does “Digital Foundation and Branding” typically include?
Marc:
This is the groundwork. Nearly every engagement begins with strengthening a client’s digital presence and brand identity. That might mean a full website redesign, brand messaging overhaul, or visual asset creation.
For example, we’ve rebuilt sites for Active Semi, Conifer Health Solutions, and Omegasonics to drive better conversion and usability. We’ve led brand audits and messaging work for Assured Quality Systems, CONTI Capital, and Rhythmic Technologies—each requiring a distinct voice and visual identity. And sometimes it’s about asset precision, like the extensive iconography and data sheet work we did for ABC Fitness Solutions.
Q: Once that foundation is set, how do you help clients communicate at scale?
Marc:
That’s where Content and Marketing Collateral comes in. We’re producing high-volume creative and strategic content designed to fuel every stage of the sales and marketing cycle.
Take Landmark Structures—we built everything from spec sheets to branded apparel. For Blackhawk Industrial, we delivered hundreds of marketing pieces in just four months. And on the thought leadership front, SafeWorker.ai engaged us for a full sprint: over a dozen blogs, new white papers, and website copy—all in under two months.
We also support live experiences and digital media, producing trade show assets for SML RFID, experiential installations for Harmon and Baylor Medical, and video explainers for brands like Code-X, EFG Companies, and Quality Stone Quarries.
Q: You mentioned “Performance and Revenue Operations.” How does that translate to results?
Marc:
It’s about turning marketing into measurable, predictable growth. We combine programmatic prospecting, CRM optimization, and identity intelligence to build repeatable revenue engines.
For instance, we’ve run large-scale demand generation campaigns that target enterprise buyers through tailored outreach. For Ubiquity Retirement, we re-engineered their CRM to improve campaign efficiency and lead scoring. Our IdentityMatrix system helps clients identify anonymous website visitors and route qualified leads directly to sales in real time. And when needed, we run reactivation campaigns that revive old leads with personalized, data-driven messaging.
Q: What about custom technology projects—how often do those come into play?
Marc:
Very often. Many clients come to us because they’ve outgrown their systems. Under Custom Software and Digital Tools, we design and build proprietary platforms that drive internal efficiency or customer engagement.
For example, we built risk management software for Assured Quality Systems, rebuilt the logistics platform for American Meetings, and created a member portal for the International Academy of Mediators.
We’ve also launched public-facing ROI calculators, selection tools, and full e-commerce systems—like the 12,000-SKU store for Letter Jacket Envelopes, which even included a custom online envelope designer. And in the app space, we’ve done UI/UX work for Breez AI and SML RFID’s enterprise platform, Clarity.
Q: How do those relationships evolve once the major projects are complete?
Marc:
That’s where Ongoing Maintenance and Strategic Advisory comes in. We rarely finish a project and walk away. Many clients continue with us for continuous website management, growth strategy, or creative partnership.
For example, we provide long-term web monitoring for Bumper Man, McCormick Law, and SWK Holdings. We also help companies prepare investor and pitch materials—like when Code-X raised $5 million with our support. And for larger enterprises like ABC Fitness Solutions or Novation, we often serve as an embedded creative team—a scalable force multiplier.
Q: So across all these verticals, what’s the common thread?
Marc:
Consistency in execution and adaptability in context. Whether we’re designing a website for a power management company or building a CRM strategy for a financial firm, the through line is clarity, speed, and outcomes. We don’t just build assets—we build systems that grow with our clients.
Keyword Cloud:
Brand Overhaul • CRM Optimization • Demand Generation • Custom Software • Digital Transformation • Thought Leadership • Revenue Growth • UX/UI Design • Maintenance & Support • Identity Intelligence • Investor Readiness • Programmatic Prospecting
