Proven Success: A Portfolio of Client Case Studies
(A Narrative from Marc Pickren and Raul Varela)
Every business eventually faces a critical inflection point—a moment where brand perception must either match operational reality or where complex data must be transformed into a winning, persuasive proposal.
Raul and I founded this agency on the belief that those moments aren’t obstacles; they are catalysts for growth. This portfolio isn't just a list of projects; it's a testament to the belief that deeply understanding a client’s operational reality is the only way to deliver measurable, impactful results.
We don't just solve creative problems; we solve critical business problems that directly impact revenue, acquisition, and operational efficiency. Here’s a look back at how we turned the pressures of inflection points into defining success stories.
1. ABC Fitness Solutions: Scaling Creative Output
As a global leader in SaaS for the fitness industry, ABC Fitness Solutions serves enterprise clients like Lifetime Fitness. In that highly competitive B2B market, clarity and trust are the essential currencies.
The Challenge: The creative director faced a classic operational bottleneck: the internal team was at full capacity, yet the demand for a constant stream of high-caliber marketing and brand assets never stopped. They needed a reliable, on-demand partner to effectively augment their team.
Our Perspective: We integrated with their team, acting as a seamless, responsive extension of their creative department. Guided by their brand book, we developed technical data sheets, video storyboards, icon designs, and blog content. We didn't just deliver files; we provided uninterrupted marketing velocity without the financial and administrative overhead of hiring full-time staff. Our role was simple: remove the bottleneck so they could execute their strategy at scale.
2. Abilene Christian University (Griggs Center): Making a Tangible Impression
For academic institutions like Abilene Christian University, enrollment marketing is the lifeblood. Attracting the right students means making a powerful first impression, often at crowded recruitment events.
The Challenge: The Griggs Center needed to cut through the noise and translate the unique value of their business program into a tangible, premium-quality asset that would capture attention and drive enrollment inquiries.
Our Perspective: Raul and I know that in a digital world, a truly great tangible asset can make all the difference. We designed and produced a high-impact brochure that became a key marketing tool. It was meticulously crafted to articulate the value proposition of the Griggs Center’s programs. This piece equipped their recruitment team with a powerful tool to leave a lasting, professional impression that drove enrollment inquiries. That principle—creating tangible, persuasive assets to clarify value—is universal.
3. Active-Semi: Positioning for Acquisition
Active-Semi, a global technology company providing sophisticated power management products, operated in a market ripe for mergers and acquisitions. In that context, a clear brand is strategically imperative.
The Challenge: The company's brand and product communications were ambiguous, diluting the perceived value of their highly technical offerings and hindering their market advantage.
Our Perspective: We committed to a comprehensive, six-month brand overhaul. The foundation was strategic: redefining their brand messaging to translate complex technical features into clear, powerful statements of value. The business impact was both significant and swift. Approximately one year after our brand overhaul, Active-Semi was successfully acquired by Qorvo. The client feedback we received confirmed our brand clarity work was a critical factor in positioning them for that successful exit.
4. Airport Dimensions: Turning Data into Dollars
Airport Dimensions designs and builds high-stakes airport lounges. Their success hinges on winning incredibly complex Requests for Proposals (RFPs) from government entities—multi-million dollar contracts where the quality of the proposal is the deciding factor.
The Challenge: They were bottlenecked by the need to transform mountains of dense, complex data into persuasive, visually compelling proposal documents.
Our Perspective: Over a four-to-five-year partnership, we became their dedicated proposal design partner. We established a workflow that consistently transformed their complex data and RFP requirements into visually stunning, professional, and persuasive documents. The ROI on this work was direct and dramatic: our proposal design work directly enabled Airport Dimensions to win 3-4 projects valued at an estimated $30 to $40 million.
MetricAgency SpendContracts WonImpact~$80,000 - $100,000$30,000,000 - $40,000,000
Export to Sheets
This long-term partnership demonstrates our ability to profoundly impact a client's bottom line in a highly competitive bidding environment.
9. CyrusOne: A $15 Billion Success Story
At the time of our engagement, CyrusOne was a global leader in data center technology, and their strategic goal was to transition the business to be attractive for a massive institutional acquisition.
The Challenge: The existing website and brand did not effectively communicate the immense scale, technological sophistication, and global value of their operations, posing a significant obstacle to their goal of a major financial event.
Our Perspective: Our mission was explicit: rebuild the entire brand to position them for an acquisition. Over a comprehensive four-year retainer, we executed a complete website overhaul, strategic content development, and custom software tools, including an innovative ROI calculator and data center configuration tool. The success speaks for itself: CyrusOne was later acquired by KKR for $15 billion. This outcome represents one of our greatest client success stories, demonstrating our ability to directly support multi-billion dollar strategic goals.
A Commitment to Long-Term Impact
The other case studies in this portfolio—from modernizing American Meetings, Inc.'s (AMI) internal software to building the brand and technology foundation for Good Day Farm's hyper-growth, or serving as the indispensable, decade-long outsourced marketing partner for SML RFID and Sonus Networks—all share one trait: strategic clarity yields tangible returns.
We are proud to function as a multi-disciplinary partner, tackling everything from core brand identity (like the new professional logo for Assured Quality Systems that helped them secure major contracts) to building custom, mission-critical software (like the new training platform for Bumper Man).
These successes are not isolated victories. They are the result of a disciplined, multi-disciplinary approach we are ready to apply to your most critical business challenges.
Let's build your success story.
Next Step: Would you like to focus on one of these case studies to expand it into a full, standalone blog post with more detail on the process?
