CMO’s Top 8 Martech Stories of the Week
Springbot launches Exchange
US-based marketing automation vendor, Springbot, has launched a data cooperative for e-commerce players called Exchange.
The platform offers email, social media and other marketing tools to retailers that use BigCommerce, Shopify, or Magento e-commerce environments. Using Exchange, a retailer can upload an anonymized list of customers and Exchange will lookalike-match the attributes against the attributes of other customers in the co-op.
The platform aims to allow businesses to gain crowd intelligence from CrowdTap’s group of users.
Adobe debuts Experience Profile, customisable AI, Ad Cloud enhancements
Creating a common data language to build a single customer experience record, customisable AI modelling and integration between creative assets and media targeting, are among the major product enhancements announced by Adobe at this year’s digital marketing summit.
The vendor has launched a new Experience Profile across Adobe Cloud, the underlying platform that supports its offerings such as Marketing Cloud and Creative Cloud. This ‘experience record’ is being supported by several new data services that the vendor said will allow users to create a unified profile of their customers in real time, in order to target them more effectively.
Adobe is striving to do this by standardising all customer data, across Adobe clouds as well as third-party systems, through a common data language to make it centrally accessible.
In addition, vendor has unveiled several data development-based capabilities. The most notable is Data Science Workspace, which allows data scientists to build and train custom models in the Adobe cloud platform. The service gives developers access to pre-built Adobe Sensei machine learning algorithms, via API, in order to develop new functionality. The first custom AI service is focused on algorithms that increase speed of content delivery and asset provision and personalisation, such as image tagging and cropping.
Enhancements to the Adobe Advertising Cloud were also on the list this week. The most notable is Adobe Advertising Cloud Creative, a self-service platform aimed at helping users break down the walls between creative and media assets. The offering is the result of fresh integration between Ad Cloud, Creative Cloud and Analytics Cloud, and functionality that makes available creative assets, along with first-party data, through the Ad Cloud platform.
