New Springbot Exchange Empowers eCommerce SMBs to Compete Against Large Retailers.
Springbot, a data-driven marketing platform for eCommerce merchants, launched Springbot Exchange, the first data cooperative for eCommerce SMBs. Springbot Exchange provides retailers access to data and resources typically only available to large retailers. Audience Expander, the first available feature of Springbot Exchange, helps marketers access new audiences and expand the reach of their existing marketing efforts.
Audience Expander algorithmically matches a retailer’s anonymized customer data to identify look-alike prospects in Springbot Exchange. Automated email marketing campaigns are then sent to the consumers most likely to engage with the retailer’s brand. Privacy and security are enabled by managing the retailer’s access to the look-alike audience information. Retailers are only provided the prospect’s details when the consumer engages with the campaign. In addition, any Springbot Exchange participating retailer’s information is anonymized.
