Skip to content
Press

Mar 12, 2018

How and Why Marketers Should Use Coupon Codes

Consumers have come to expect coupon codes in e-commerce. Savvy marketers can use codes to delight customers and track the ROI of their campaigns.

American Marketing Association

Consumers have come to expect coupon codes in e-commerce. Savvy marketers can use codes to delight customers and track the ROI of their campaigns.

Pop-ups featuring promo codes have become ubiquitous to the online shopping experience. Most inboxes are clogged with similar offers: Use MYDAY15 for 15% off on your birthday! Use MEMORIAL10 at checkout for $10 off your order over Memorial Day weekend!

Promo codes are so prevalent that many online shoppers expect them and will search sites such as RetailMeNot or SlickDeals if they aren’t offered one by a retailer before purchase. Chris Johnson, client services director at Vouchercloud, says the discounting trend accelerated during the recession. Now consumers know they can shop around to get the best deal.

“Promo codes are a valuable part of most retailers’ marketing mix and, if used with the right strategy, can deliver results that either exceed expectations or play a significant role in budget management,” Johnson says.

According to Vouchercloud, 65% of consumers say online voucher codes often sway their purchase decisions if they are undecided. They can also be a successful retention tactic, as 91% of coupon redeemers say they will purchase from a retailer again if they are offered a coupon.

To meet customer expectations, marketers should learn how to use coupon codes, when to offer them and how to track them.

Read Full Article

 

 

Latest Articles

17 Alternative Ways to Grow Your Email List Outside of Your Website
Email Marketing Strategy

17 Alternative Ways to Grow Your Email List Outside of Your Website

Discover 17 alternative ways to build email lists without a website. Yes, it's possible! Learn how with Springbot, your email marketing all...

July 26, 2023

Explore 40 Different Email List Building Strategies for Organic Growth
Email Marketing Strategy

Explore 40 Different Email List Building Strategies for Organic Growth

Unlock the Power of Organic Email List Building! 40 Proven Tactics for Engaging Content, Social Media Strategies & Effective Referral Progr...

July 26, 2023

Rekindle Lost Customer Relationships with Winback Email Subject Lines
best practice for email subject lines

Rekindle Lost Customer Relationships with Winback Email Subject Lines

Rekindle lost customer relationships with winning Winback Subject Lines. Explore 100 different email subject lines to craft the perfect win...

July 26, 2023