Springbot, a marketing automation platform for online stores, strives to give small and medium retailers access to the type of customer data co-operative that benefits their older brothers.
This week the Atlanta-based company launches its Exchange, which she describes as the “first data cooperative for e-commerce SMEs.”
The Springbot platform offers e-mail, social media and other marketing tools for stores using BigCommerce, Shopify or Magento e-commerce environments to a thousand retailers, primarily in the United States.
About the author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a senior writer for VentureBeat, and he has written on these topics and other technologies for publications such as CMSWire and NewsFactor. He founded and directed the website / unit at PBS Thirteen / WNET; worked as a senior online producer / screenwriter for Viacom; created a successful interactive game, PLAY IT BY EAR: the first CD game; founded and directed an independent cinema showcase, CENTER SCREEN, based at Harvard and M.I.T .; and served more than five years as a consultant to the M.I.T. Media Lab. You can find it on LinkedIn, and on Twitter at xBarryLevine.
