In 2015, the term “omnichannel” continued to dominate many conversations in the retail industry as brands evaluated their current and future organizational needs. But now, it’s 2016 and omnichannel has evolved out of buzzword status to a legitimate movement.
What is the future of omnichannel commerce in 2016 and how will it continue to evolve? Join our Twitter chat to discuss the latest omnichannel trends and what our predictions for the future are.
Join us April 5, 2016 at 2pm EST for our first ever Twitter chat – featuring two guest panelists.
Our Guest Panelist
Erika Jolly Brookes, @ebrookes
Joe Reger @joereger
Joe Reger is the Co-founder and CTO of Springbot. Founded in 2012, Springbot delivers an eCommerce marketing platform to help online business grow their revenue by leveraging advanced revenue attribution and marketing automation technologies.
Prior to co-founding Springbot, Joe was the founder of dNeero – a social networking toolset that connects influential people with brands and charities. He also founded DataBlogging and served as the Director of Development for Brightlane.com
A graduate of Georgia Tech, Joe is Springbot’s resident office technology junkie. His passion is helping eCommerce stores grow, one data-driven marketing action at a time while still making time to jump out of the occasional plane.
Joe lives in Marietta, Georgia with his wife Heather and three children. He enjoys running, cycling, and anything that offers an adrenaline rush.
How To Participate
- Create an account at Twitter.com (if you don’t already have one)
- Follow @springbot and our guest experts @ebrookes and @joereger.
- Follow the hashtag #UniteYourMarketing using one of your favorite Twitter applications (e.g., Twitter.com, Hootsuite, Tweetdeck, etc.) and be sure to include it in your tweet.
- Tweet us your questions in advance and we will make sure to answer them during our Twitter chat. All you need to do is ask your question using the hashtag #UniteYourMarketing
What We’ll Cover
The #UniteYourMarketing Twitter chat will center around omnichannel marketing with a focus on:
- How the buyer’s journey has changed over time – social, mobile and the always connected consumer
- Ways to create a more cohesive shopping experience for consumers
- The real difference between multichannel and omnichannel
- Why it’s important to bring your eCommerce store’s data (and marketing) out of silos
