When it comes to truly awesome eCommerce options, it’s hard to beat Magento. Magento Community Edition is an open eCommerce solution that gives developers complete code visibility and small businesses an affordable way to create unique and engaging sites. Magento 2.0 offers enhanced performance and scalability, new features to boost conversion rates, and business agility and productivity improvements.
Magento is written in PHP, so it’s easy to add new features and help your store evolve with your business’s changing needs. It’s a fantastic quality interface as well thanks to the hard work of a large, rapidly growing community of talented developers.
That said, an interface like Magento offers a near endless array of possibilities when it comes to how you can manage and run your ecommerce store. However, one of the biggest and best ways to really boost the value you get out of yours is to automate when and where it makes the most sense. Here we’ll take a closer look at some of the best and most effective ways to do that.
Why Automate Your Store?
Whether you’re running a one-man show or working alongside a team of talented experts, there’s only so much you’re going to be able to accomplish manually when it comes to marketing an eCommerce store. Smart automation tools can help you manage important marketing strategies, like trigger emails, social media and ad retargeting. Automating allows you to free up large portions of your valuable time, resources, and manpower so that it can be better applied elsewhere. Among other things, optimizing your Magento store in this way allows you to:
- Successfully manage shopping cart abandonment and save hundreds of potential sales.
- Learn more about the people that are really buying your products and using your services.
- Analyze and track all of your campaigns, changes, and strategies in details, the better to determine what your next move should be.
- Better optimize your product pages to increase conversion rates.
- Build closer, stronger relationships with your customers.
Which Automation Options Are Absolute Essentials?
Magento is a versatile eCommerce solution, but most users find it beneficial to use marketing automation tools to engage their audience. However, it’s important to make sure you automate in the most critical ways first. The following are all definite must-haves.
1. Trigger Emails
Event-triggered emails are one of the most powerful tools you can possibly have in your corner when it comes to building customer relationships, making sure those relationships grow, and ensuring repeat business. Automate the sending of welcome emails, abandoned cart emails, win-back emails, and more. Your customers will always receive the ideal message at the most opportune time.
2. Demographic Data Collection
Detailed information about your target demographics is essential when it comes to fine-tuning your marketing strategy and with automation in your corner, collecting and analyzing it has never been simpler. Your Magento store can be easily synced with useful demographic data from Fliptop, TowerData, and more.
3. Social Media Management
Even the most successful Magento store needs a solid presence on major social media platforms like Facebook, Twitter, Pinterest, and Instagram. However, successfully managing it can be a real challenge. Automating the timing, organization, and analytics attached to your store’s profiles takes most of the guesswork out of the equation. You can even easily integrate interfaces you may already use to manage your social media (like Hootsuite or Social Hub).
4. Ad Retargeting
To remain successful, advertising campaigns will require adjustment and revision sooner or later. Ad retargeting leverages the power of cookies to keep your products, services, and store on visitors’ minds long after they’ve left your website. Retailers can personalize ads to feature relevant products based on past purchases or recently viewed content on the retailer’s website.
By offering customized ads on channels like Facebook and Instagram, retailers can increase view-through and click-through rates and convert more online window shoppers into buyers. Make re-engaging your customers simpler by automating both the retargeting process and collection/analysis of the data so that you know how your plans are coming along.
5. Amazon Optimization
One of the smartest, most effective ways to ensure your products appear in front of the right sets of eyes as far as your shop’s Amazon presence is to win the coveted Amazon Buy Box. This ensures that when and where multiple sellers are selling the same item and competing for a shopper’s attention, it’s your product they see. Automation can streamline the process of meeting the necessary requirements as well as setting prices, matching products, and making sure each and every one of your listings is properly optimized with success in mind.
Springbot Makes Automating Your Magento Store Simple
Automating your Magento store and successfully settling on the right marketing strategies for your business can be made even simpler when you make Springbot part of the process. Once you sign up, we take care of all of the above and much more for you so that you can focus on other aspects of running your business.
We’ll take care of automating everything from your next ad retargeting strategy, from your trigger emails to new social posts for Facebook. You receive access to detailed data gathering tools, expert analysis of that data, and access to your very own customer success specialists as well. Explore the possibilities today!
