BigCommerce stores are known for sleek designs, easy customization and streamlined customer experiences, but they also have smart backend designs that allow for simple site management. Every eCommerce business owner strives to boost customer conversions and increase revenue — but without updating your BigCommerce store regularly, you may notice that your profits are stagnating or even declining.
Luckily, there are simple practices you can add to your management routine to ensure your customers are getting the most out of your BigCommerce site. Implement these tips for your online store, and you’ll start reaping the rewards immediately.
1. Update Your Inventory Quickly and Often
Research shows that consumers respond better to fewer choices. Keeping your BigCommerce store streamlined and up-to-date with the latest products is a surefire way to encourage conversions. Create a sale or clearance section and move any items you don’t intend to re-stock to this page.
To help clean up your inventory, identify products that are not performing well and add them to your sale page. Since site organization is key, start by separating products into clear categories to encourage consumers to navigate the site and make a purchase.
Updating your inventory stock level is another important tip for managing your store. Adding a feature that alerts customers when only a few items remain for any given product creates a sense of urgency, leading to higher conversion rates.
Frequently adding new items will motivate first-time buyers to become regular customers. While it’s important to grow your store’s following, it’s easier and more cost effective to appeal to existing customers. The goal should be to give shoppers a reason to continue coming back to your store. You can also improve your rate of repeat customers by leveraging your demographics to appeal to the right buyer and create more personalized marketing campaigns.
2. Regularly Revise Content Pages, Meta Descriptions and Meta Tags
To ensure that Google and other search engines are assessing your site’s organic value, you should make routine updates to any content on the homepage, contact page and product pages, particularly for top-selling items. Revising meta descriptions, tags and titles — especially as new search engine algorithm changes roll out — will motivate search engines to revisit your site’s content and rank accordingly.
3. Simplify the Checkout Process
One of the top reasons consumers abandon items in their cart is a complicated checkout process. In fact, a recent study revealed that 28 percent of online shoppers bounced, due to a checkout process that wasn’t user friendly. Designing a simple, optimized payment method is an excellent way to increase positive user experiences.
To make the checkout process even easier for returning customers, you can provide the option of creating an account. This feature allows users to save payment options and shipping information, making the checkout experience smoother and quicker when they return to your BigCommerce store.
4. Keep Up With eCommerce Trends and Changes
Following blogs focused on running an eCommerce business is a great way to stay on top of the latest methods and trends in the industry. Because eCommerce is an ever-changing industry, staying in the loop about new updates is essential to managing your BigCommerce store.
Aside from our blog, some other resources for eCommerce trends are Get Elastic, A Better Lemonade Stand and eCommerce Times. Another efficient method for learning more about the industry is listening to relevant podcasts, including Build My Online Store and eCommerce Fuel.
5. Add Customer Review Feature
Before purchasing an item, over 80 percent of consumers go online to read product reviews, and they are a trusted way for consumers to learn more about the item they’re interested in. Integrating a product review feature into your BigCommerce store will increase your credibility and help drive your conversion rates.
Once you’ve added the product review app from the marketplace, you will have to approve or disapprove each review. This is a great way to both display positive reviews for potential customers and correct any issues previous customers may have experienced. Responding to a negative review and making a clear effort to rectify the problem can increase consumer trust and show the responsiveness of your eCommerce company.
Springbot can help you manage your BigCommerce store more effectively with services and support on everything from marketing campaigns to compiling and presenting analytical data on your products and conversions. To learn more about how Springbot benefits small- and medium-size businesses, schedule a demo with our eCommerce marketing experts today.
Springbot provides advanced eCommerce marketing technology for small to medium-sized retailers. We make the overwhelming task of running and tracking multi-channel marketing campaigns ridiculously simple, from email and social marketing, to online ads, Amazon Marketplace and more. The key is Springbot’s integration with BigCommerce, Magento and Shopify to deliver the power of data management, marketing automation and analytics. We then take that information and make data-driven marketing recommendations specially tailored towards needs.
