Budget reductions have been the norm for many brands in the wake of Covid-19. And yet, digital marketing is one area that’s been largely spared from the cuts.
In a recent survey of more than 400 marketing leaders worldwide, Gartner found that 78% of B2C brands expected to spend more on digital advertising in 2021. Investments in marketing technology also remained strong, with 68% expecting to increase their tech spend in the next 12 months.
The bottom line? Brands are bullish on where the market is going in the year ahead, and the time to start strategizing your marketing campaigns is now. To help, we’re sharing five ways Springbot’s Marketing Calendar can help you win at digital marketing in 2021. It’s a powerful tool for planning, executing and optimizing all of your social media campaigns from one user-friendly interface.
1. See All Of Your Campaigns in One Place
If you’re like most marketers, you probably feel like you have a dozen (or more!) balls in the air at any given time. There are posts to publish, deals to promote, influencer collaborations to manage, images to edit, the list goes on.
Springbot’s Social Calendar gives you a cohesive view of all your campaigns in one place, in a convenient calendar-style layout. This bird’s eye view makes it easy to see how all of the various components and content items of any campaign are coming together and when they’ll be pushed out in relation to one another so you can make sure it all flows smoothly.
2. Get Strategic Publishing Recommendations
It’s a question every social media marketer has asked: when is the best time to post? If you’ve ever published something at, say, 8 a.m. on a Sunday and gotten zero likes, you know all too well that the time and day you post can make a big difference in your content’s performance.
With Social Calendar’s intelligence features, you no longer have to guess. Publishing recommendations based on your user activity and past content performance tell you not only when your posts are likely to perform best, but what type of content will be more engaging at any given time. This way, you can get the most ROI out of every piece of content your team has worked hard to create.
3. Make Changes in Real Time
Social media moves at lightning pace, with trending topics coming and going around the clock every day of the week. Being fluid and responding in the moment is key to being a relevant and engaging brand on social media.
With Social Calendar, it’s easy to make instant changes to your social schedule based on real time events. Let’s say, for example, you had planned to repost user-generated content (UGC) in today’s time slot, but you just got a great mention from a mainstream media outlet that you want to share instead. With Social Calendar, it’s easy to quickly bump your UGC to the next available time slot so you can capitalize on promoting your PR shoutout while it’s hot off the presses.
4. Integrate All Your Channels and Data
How many social media platforms is your brand active on? Three? Five? Seven or more? All of those different channels come with their own apps and interfaces, and logging in and out of them every time you want to post can quickly eat up hours of your week. And that’s not even accounting for the time you spend interacting with followers and analyzing your metrics!
Springbot’s Social Calendar brings all of your social channels and data together in one streamlined interface. Batch schedule posts for every channel at once and monitor your performance on every platform without switching between screens or tapping between apps.
Social Calendar is also fully integrated with Springbot’s Social Hub, which helps you get a closer look at how each channel is performing and dive deeper into traffic, conversions and ROI from each platform. Best of all, all of these features are easily accessible from any device.
5. Ensure Nothing Slips Through the Cracks
When your social media activities are siloed–one person managing Facebook while another takes the lead on Twitter, for example–it’s easy for things to be missed, mistakes to be made or consistency to be lacking. In a recent survey of more than 300 digital marketing professionals, respondents cited siloed systems and data as their number one digital customer experience challenge.
Social Calendar brings all of your channels together, helping make sure nothing slips through the cracks and all your social media content works in tandem strategically to achieve your larger sales objectives. With Social Calendar, your full marketing team can collaborate on campaigns, make edits to content and most importantly, see the bigger picture so everyone is on the same page about where things stand and what’s set to go live next.
When combined, Springbot’s Social Calendar and Social Hub form a powerful, user-friendly suite from which to plan and run all of your social media campaigns. Get expert help installing them on your site and getting your social channels up and running on Springbot by scheduling your free demo with our team today.
