Background

Declan + Crew emerged from founder Amber Marker’s personal journey as a new mother in 2014, when her frustration with the lack of minimalist clothing options for her child inspired her to start designing and creating her own pieces. The brand has since evolved into a beloved source for stylish, contemporary apparel and gifts for the entire family, building a passionate community of loyal customers who appreciate their distinctive aesthetic and quality craftsmanship.

Challenge

Despite cultivating an intensely loyal customer base that Marker describes as “ride-or-die” fans, the business faced significant challenges in attracting new shoppers and expanding their market reach beyond their existing audience. Marker noticed that her contact list wasn’t growing as quickly or substantially as needed for business expansion, and she observed a concerning pattern of website visitors browsing but not completing transactions, representing missed opportunities for both sales and customer acquisition.

Solution

To address these challenges, Declan + Crew implemented Springbot’s Onsite Abandonment feature, a sophisticated tool designed to expand their customer base by sending personalized emails to both identified and anonymous site visitors who showed interest but didn’t complete a purchase. This technology enabled Marker to craft customized messages that effectively communicated her brand story and values, creating meaningful connections with potential customers who might otherwise have disappeared without a trace, while simultaneously building her email subscriber list for ongoing marketing efforts.

Key Outcomes

The implementation of Springbot’s marketing tools delivered exceptional results for Declan + Crew, generating an impressive 26X average return on investment from their advertising campaigns within the current year. Their email acquisition strategy proved equally successful, with Onsite Abandonment adding 1,000 new subscribers year-to-date, representing a healthy 9% conversion rate of site visitors to email subscribers. The personalized approach to customer communication also demonstrated its effectiveness, with 10% of targeted prospects actively engaging with the customized emails they received, creating new opportunities for conversion and relationship building.

Conclusion

The partnership with Springbot has transformed Declan + Crew’s marketing capabilities and business outcomes, enabling them to confidently reach potential customers who might otherwise have been lost forever after a single site visit. Marker credits the technology with allowing her business to achieve unprecedented growth and success, providing the tools to effectively tell her brand story through personalized communications while building a sustainable marketing database that will support continued expansion. The ability to convert anonymous browsers into identified prospects represents a fundamental shift in their business potential, opening new avenues for growth beyond what previously seemed possible.