Harrison Walker Harper – Navigating Brand Development and Market Challenges

Industry

Construction

Introduction

Distinguished construction firm with over 135 years of history.

Results

Harrison Walker Harper's focus on brand development and marketing collateral highlights the importance of effective communication in the construction sector, positioning HWH for continued success despite the relationship ending.

Key Products and Services

Springbot Studio, Branding + Identity Design, Print Advertising + Collateral, Content Creation + Copywriting

Website »

Background

Harrison Walker Harper (HWH) is a distinguished construction firm with a legacy that spans over 135 years. Founded in 1887, the company has built a reputation for integrity, quality, and safety in various construction services, including mass earthwork, site utilities, concrete, and steel fabrication. HWH’s commitment to building trust and delivering exceptional results has made it a preferred partner for numerous projects across sectors such as government, healthcare, and education.

Challenge

As HWH sought to enhance its market presence and attract new clients, the company faced challenges related to brand visibility and effective communication of its service offerings. The need for comprehensive brand development and marketing collateral was critical to differentiate HWH in a competitive construction landscape.

Solution

To address these challenges, HWH implemented a strategic approach that included:

Brand Development: Collaborating with marketing experts to create a cohesive brand identity that reflects the company’s values and expertise. This involved developing a new logo, messaging framework, and visual elements that resonate with target audiences.
Marketing Collateral: Producing high-quality marketing materials such as brochures, case studies, and digital content that effectively communicate HWH’s capabilities and successful project outcomes. These materials aimed to engage potential clients and showcase the firm’s extensive experience.

Key Outcomes

While specific metrics are limited due to the ending of the long-term relationship, intended outcomes included:

Increased brand recognition within the construction industry, leading to higher engagement from potential clients.
Enhanced visibility of HWH’s service offerings through targeted marketing efforts.
Strengthened relationships with existing clients by reinforcing the company’s commitment to quality and service excellence.

Conclusion

Harrison Walker Harper’s focus on brand development and marketing collateral highlights the importance of effective communication in the construction sector. Although the long-term relationship ended, the strategies implemented aimed to position HWH for continued success in attracting new business opportunities while maintaining its reputation as a trusted construction partner.